#sales-strategy
#sales-strategy

4 days ago

Microsoft is trying to simplify how it sells Copilot AI offerings, internal slides reveal

Microsoft aims to simplify AI sales by consolidating product categories.

Current segmentation has confused customers and hindered sales effectiveness.

The company plans to reduce its number of solution areas from six to three.

Marketing tech

[Exclusive] Amsterdam AI startup Rembrandt bags funding: Co-founder Vincent Wijdeveld on building the 'crystal ball' for revenue teams - Silicon Canals

Rembrandt secures €330,000 funding to enhance its AI-powered revenue intelligence platform, focusing on strategic sales improvements.

fromTechzine Global

5 days ago

Microsoft enlists external parties to sell software to SMEs

Microsoft is shifting to use more external companies for software sales, adapting to AI demands, and broadening internal product offerings.

Artificial intelligence

4 days ago

Microsoft is trying to simplify how it sells Copilot AI offerings, internal slides reveal

Microsoft aims to simplify AI sales by consolidating product categories.

Current segmentation has confused customers and hindered sales effectiveness.

The company plans to reduce its number of solution areas from six to three.

Marketing tech

[Exclusive] Amsterdam AI startup Rembrandt bags funding: Co-founder Vincent Wijdeveld on building the 'crystal ball' for revenue teams - Silicon Canals

Rembrandt secures €330,000 funding to enhance its AI-powered revenue intelligence platform, focusing on strategic sales improvements.

Marketing tech

WBD Sets New Ad Sales Leadership Ahead of Upfront

Warner Bros. Discovery is restructuring its ad sales leadership team to enhance client service amid a rapidly evolving advertising market.

fromExchangewire

Marketing tech

LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

Mike Evans appointed as senior vice president and head of US sales at LG Ad Solutions, enhancing the company's leadership in CTV advertising.

fromAdweek

Marketing tech

WBD Sets New Ad Sales Leadership Ahead of Upfront

Warner Bros. Discovery is restructuring its ad sales leadership team to enhance client service amid a rapidly evolving advertising market.

fromExchangewire

Marketing tech

LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

Mike Evans appointed as senior vice president and head of US sales at LG Ad Solutions, enhancing the company's leadership in CTV advertising.

more#advertising

#real-estate

LA real estate

An Agent's Guide to Hiring a Real Estate Photographer

Using a professional photographer can greatly enhance property listings, leading to faster sales and higher offers.

SF real estate

Innovative small brokers share their thoughts on Clear Cooperation

Five Star Real Estate is concerned about exposure and competitiveness in regions outside their stronghold of western Michigan.

Real estate

The playbook for a rookie loan officer: What I'm telling my son before his first year

Success in sales demands effort; it is not handed to you. Failure teaches resilience, driving growth and expertise.

Online marketing

9 Expert Tips to Close Real Estate Deals Faster & Easier

Target motivated clients for faster real estate closings.

Networking with specific professionals can yield highly motivated leads.

Utilize data-driven platforms to find potential sellers.

Focus on effective pre-qualification questions for clients.

LA real estate

You landed a meeting with a Realtor. Now what?

Focus on listening over speaking during your meeting with a realtor.

Ask open-ended questions to build rapport and trust.

Listening is crucial—aim for 30% talking to 70% listening.

LA real estate

An Agent's Guide to Hiring a Real Estate Photographer

Using a professional photographer can greatly enhance property listings, leading to faster sales and higher offers.

SF real estate

Innovative small brokers share their thoughts on Clear Cooperation

Five Star Real Estate is concerned about exposure and competitiveness in regions outside their stronghold of western Michigan.

Real estate

The playbook for a rookie loan officer: What I'm telling my son before his first year

Success in sales demands effort; it is not handed to you. Failure teaches resilience, driving growth and expertise.

Online marketing

9 Expert Tips to Close Real Estate Deals Faster & Easier

Target motivated clients for faster real estate closings.

Networking with specific professionals can yield highly motivated leads.

Utilize data-driven platforms to find potential sellers.

Focus on effective pre-qualification questions for clients.

LA real estate

You landed a meeting with a Realtor. Now what?

Focus on listening over speaking during your meeting with a realtor.

Ask open-ended questions to build rapport and trust.

Listening is crucial—aim for 30% talking to 70% listening.

Cars

Ford Offers Discounts on Cars and Trucks as Auto Tariffs Kick In

Ford is lowering vehicle prices to match employee rates to boost sales amid import tariffs.

The initiative aims to reduce high inventory levels of unsold vehicles.

European startups

Hyundai's Tariff Strategy: 'Sell Like Hell'

Hyundai confidently plans to maintain record sales despite potential tariffs, embracing a strategy of resilience and determination.

fromEngadget

European startups

Framework pauses some US laptop sales due to tariffs

Framework suspends US sales of select laptops due to new tariffs, impacting pricing and availability.

Rethinking of sales strategies grows among industries affected by recent tariffs.

Cars

fromwww.nytimes.com

Ford Offers Discounts on Cars and Trucks as Auto Tariffs Kick In

Ford is lowering vehicle prices to match employee rates to boost sales amid import tariffs.

The initiative aims to reduce high inventory levels of unsold vehicles.

European startups

Hyundai's Tariff Strategy: 'Sell Like Hell'

Hyundai confidently plans to maintain record sales despite potential tariffs, embracing a strategy of resilience and determination.

fromEngadget

European startups

Framework pauses some US laptop sales due to tariffs

Framework suspends US sales of select laptops due to new tariffs, impacting pricing and availability.

Rethinking of sales strategies grows among industries affected by recent tariffs.

more#tariffs

#lead-generation

London startup

How to choose the best appointment-setting companies? - London Business News | Londonlovesbusiness.com

Choosing the right appointment-setting company is vital for seamless communication and effective sales flow.

Marketing tech

Top 13 Seamless AI Competitors and Alternatives in 2025 | ClickUp

AI-powered tools like Seamless.AI streamline lead generation, but there are alternatives that may better suit diverse team needs.

fromHubspot

in 5 months

Marketing tech

Is B2B Telemarketing Making a Resurgence? Here's What the Experts Say

B2B telemarketing is not dead; it still holds value despite the prevalence of self-service tools.

Marketing tech

Generate High-Quality LinkedIn Leads for Free with n8n Automations

Streamline LinkedIn lead generation using free resources and automation to identify high-quality prospects efficiently.

Marketing

How To Attract More Targeted Leads: 10 Proven Strategies For eLearning Marketers To Boost Conversions

Targeted leads significantly boost revenue and are essential for effective B2B lead generation.

London startup

How to choose the best appointment-setting companies? - London Business News | Londonlovesbusiness.com

Choosing the right appointment-setting company is vital for seamless communication and effective sales flow.

Marketing tech

Top 13 Seamless AI Competitors and Alternatives in 2025 | ClickUp

AI-powered tools like Seamless.AI streamline lead generation, but there are alternatives that may better suit diverse team needs.

fromHubspot

in 5 months

Marketing tech

Is B2B Telemarketing Making a Resurgence? Here's What the Experts Say

B2B telemarketing is not dead; it still holds value despite the prevalence of self-service tools.

Marketing tech

Generate High-Quality LinkedIn Leads for Free with n8n Automations

Streamline LinkedIn lead generation using free resources and automation to identify high-quality prospects efficiently.

Marketing

How To Attract More Targeted Leads: 10 Proven Strategies For eLearning Marketers To Boost Conversions

Targeted leads significantly boost revenue and are essential for effective B2B lead generation.

more#lead-generation

#effective-communication

Growth hacking

Why Your Sales Pitch is Failing - And How to Fix It | Entrepreneur

Effective selling focuses on understanding customer problems rather than pitching solutions.

Listening more than talking is essential for successful sales conversations.

Miscellaneous

Discovery Meeting: What is it and How to Conduct One | ClickUp

Discovery meetings build trust, understanding, and rapport with potential clients through effective communication and detailed preparation.

Growth hacking

Why Your Sales Pitch is Failing - And How to Fix It | Entrepreneur

Effective selling focuses on understanding customer problems rather than pitching solutions.

Listening more than talking is essential for successful sales conversations.

more#effective-communication

Miscellaneous

Discovery Meeting: What is it and How to Conduct One | ClickUp

Discovery meetings build trust, understanding, and rapport with potential clients through effective communication and detailed preparation.

Marketing tech

Win More High-Ticket Clients With These Quick LinkedIn Profile Edits

Your outdated LinkedIn profile may be losing you potential clients by lacking compelling content and a strong sales pitch.

5 ChatGPT Prompts To Predict Customer Behavior And Grow Revenue Faster

Predicting customer behavior can enhance sales and marketing effectiveness.

Understanding customer motivations through data-driven insights can lead to better conversion rates.

Marketing

8 Ways Your Brand is Failing Your Customers and Your Growth | Entrepreneur

The focus on acquiring new customers overshadows the importance of customer loyalty and advocacy as revenue drivers.

Marketing

Sales Plan Examples: Creating an Effective Strategy for Growth

A strategic sales plan is essential for guiding sales efforts and achieving revenue targets.

fromHackernoon

2 years ago

Growth hacking

Mindset Engineering: Ashkan Rajaee's Blueprint for Sales Success | HackerNoon

Sales success stems from engineered systems rather than pure hustle, emphasizing confidence and understanding in product communication.

5 ChatGPT Prompts To Predict Customer Behavior And Grow Revenue Faster

Predicting customer behavior can enhance sales and marketing effectiveness.

Understanding customer motivations through data-driven insights can lead to better conversion rates.

Marketing

8 Ways Your Brand is Failing Your Customers and Your Growth | Entrepreneur

The focus on acquiring new customers overshadows the importance of customer loyalty and advocacy as revenue drivers.

Marketing

Sales Plan Examples: Creating an Effective Strategy for Growth

A strategic sales plan is essential for guiding sales efforts and achieving revenue targets.

fromHackernoon

2 years ago

Growth hacking

Mindset Engineering: Ashkan Rajaee's Blueprint for Sales Success | HackerNoon

Sales success stems from engineered systems rather than pure hustle, emphasizing confidence and understanding in product communication.

more#revenue-growth

#buyer-journey

Marketing tech

How To Write A Follow-Up Email After No Response: Tips And Examples That Get Replies

Follow-up emails significantly increase response rates by reminding potential clients of offers and encouraging them to take action.

Marketing tech

How To Build An Effective Lead Nurturing Strategy

Effective lead nurturing increases potential buyers' trust and timing for purchase decisions.

Understanding lead types helps tailor content to meet their specific needs during the buyer's journey.

Marketing tech

How To Write A Follow-Up Email After No Response: Tips And Examples That Get Replies

Follow-up emails significantly increase response rates by reminding potential clients of offers and encouraging them to take action.

Marketing tech

How To Build An Effective Lead Nurturing Strategy

Effective lead nurturing increases potential buyers' trust and timing for purchase decisions.

Understanding lead types helps tailor content to meet their specific needs during the buyer's journey.

more#buyer-journey

#sales-performance

fromHarvard Business Review

Marketing tech

A Complete Guide To Sales Enablement Training

Sales enablement training empowers sales teams to effectively engage buyers and close deals with the right knowledge and resources.

Marketing

3 Mistakes to Avoid When Setting Incentives for Sales Teams

Sales performance is influenced by more than just compensation; deeper motivational factors are also crucial.

Executives often oversimplify success by equating pay with performance.

fromHarvard Business Review

Marketing tech

A Complete Guide To Sales Enablement Training

Sales enablement training empowers sales teams to effectively engage buyers and close deals with the right knowledge and resources.

Marketing

3 Mistakes to Avoid When Setting Incentives for Sales Teams

Sales performance is influenced by more than just compensation; deeper motivational factors are also crucial.

Executives often oversimplify success by equating pay with performance.

more#sales-performance

Growth hacking

Walk Into Your Next Client Meeting Armed With These 4 Principles, And Leave With a Paying Client | Entrepreneur

Focus on serving clients rather than just selling to them for better business outcomes.

#buyer-behavior

Marketing tech

The hard truth about what AI will do to GTM | MarTech

Traditional B2B marketing and sales tactics will be obsolete by 2028.

AI adoption by buyers is changing how GTM teams approach marketing and sales.

Marketing tech

Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To Them

Understanding buyer types is crucial for effective sales strategy.

Businesses often create content for only one buyer type, missing 75% of their audience.

Successful sales on social media depend on buyer behavior, not platform algorithms.

Marketing tech

The hard truth about what AI will do to GTM | MarTech

Traditional B2B marketing and sales tactics will be obsolete by 2028.

AI adoption by buyers is changing how GTM teams approach marketing and sales.

Marketing tech

Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To Them

Understanding buyer types is crucial for effective sales strategy.

Businesses often create content for only one buyer type, missing 75% of their audience.

Successful sales on social media depend on buyer behavior, not platform algorithms.

10 Best Practices: Birthday Anniversary Emails - A Simple Hack for More Sales

Birthday and anniversary emails build customer loyalty and drive sales.

Personalization and timing are key for effective email campaigns.

Tracking metrics is essential for optimizing email marketing strategies.

Why Working with Your AI Coworker Could Be Your Sales Superpower | Entrepreneur

The integration of AI in sales enhances human relationships rather than replacing them.

Marketing

Council Post: How B2B Companies Can Create A More Consumer-Like Business Experience

B2B companies must pivot to customer-centric approaches to compete, focusing on personalized experiences and engaging customer journeys.

Growth hacking

fromVerticalResponse

10 Best Practices: Birthday Anniversary Emails - A Simple Hack for More Sales

Birthday and anniversary emails build customer loyalty and drive sales.

Personalization and timing are key for effective email campaigns.

Tracking metrics is essential for optimizing email marketing strategies.

Why Working with Your AI Coworker Could Be Your Sales Superpower | Entrepreneur

The integration of AI in sales enhances human relationships rather than replacing them.

Marketing

Council Post: How B2B Companies Can Create A More Consumer-Like Business Experience

B2B companies must pivot to customer-centric approaches to compete, focusing on personalized experiences and engaging customer journeys.

Miscellaneous

What Does a Presales Engineer Do Day to Day?

The role of a Presales Engineer is a blend of technical expertise and sales strategy, crucial for successful customer engagements.

Marketing tech

How to Set and Achieve CRM Goals for Business Growth | ClickUp

Clear CRM goals streamline customer strategies, foster growth, and enhance team alignment.

fromMedium

Miscellaneous

What Does a Presales Engineer Do Day to Day?

The role of a Presales Engineer is a blend of technical expertise and sales strategy, crucial for successful customer engagements.

Marketing tech

How to Set and Achieve CRM Goals for Business Growth | ClickUp

Clear CRM goals streamline customer strategies, foster growth, and enhance team alignment.

more#team-collaboration

How Tupperware took over our homes, with Decoder Ring

Tupperware's innovative sales strategy revolutionized marketing through social parties, influencing modern sales techniques despite its eventual decline.

Marketing

fromGREY Journal

Branding That Sells - A Guide to Monetizing Your Brand - GREY Journal

Branding is key to driving sales, establishing trust, and fostering emotional connections with consumers.

Marketing

How To Use Affiliate Marketing To Promote eLearning Courses Online In 2025?

Affiliate marketing is essential for boosting eLearning sales, unlocking new markets and driving targeted traffic, with significant potential for profit.

Real estate

How reverse mortgage pros will seek to connect with clients in 2025

The reverse mortgage industry is focusing on hiring skilled salespeople and refreshing marketing strategies to connect with prospective borrowers more effectively.

fromMarketing Dive

Marketing

Pizza Hut adds Deutsch, VML to agency roster

Pizza Hut appoints new agencies Deutsch and VML for creative and customer marketing strategy to combat sales slump.

fromwww.npr.org

How Tupperware took over our homes, with Decoder Ring

Tupperware's innovative sales strategy revolutionized marketing through social parties, influencing modern sales techniques despite its eventual decline.

Marketing

fromGREY Journal

Branding That Sells - A Guide to Monetizing Your Brand - GREY Journal

Branding is key to driving sales, establishing trust, and fostering emotional connections with consumers.

Marketing

How To Use Affiliate Marketing To Promote eLearning Courses Online In 2025?

Affiliate marketing is essential for boosting eLearning sales, unlocking new markets and driving targeted traffic, with significant potential for profit.

Real estate

How reverse mortgage pros will seek to connect with clients in 2025

The reverse mortgage industry is focusing on hiring skilled salespeople and refreshing marketing strategies to connect with prospective borrowers more effectively.

fromMarketing Dive

Marketing

Pizza Hut adds Deutsch, VML to agency roster

Pizza Hut appoints new agencies Deutsch and VML for creative and customer marketing strategy to combat sales slump.

Marketing tech

5 ChatGPT Prompts To Turn Your Website Into A Client Magnet

Focus on a single pain point to attract ideal clients.

Implement qualifying quizzes to filter website visitors effectively.

fromBootstrap Creative

Marketing

What are Demand Gen Google Ads? A B2B Strategic Playbook

Effective demand generation involves creating awareness and guiding potential buyers through their decision-making journey.

Google Ads is a versatile tool that can enhance demand generation by targeting specific stages of the buying process.

Marketing

Council Post: A Store Owner's Playbook For Surviving And Thriving During BFCM

BFCM is crucial for e-commerce growth, offering opportunities for planning and marketing improvements to enhance sales next year.

5 ChatGPT Prompts To Turn Your Website Into A Client Magnet

Focus on a single pain point to attract ideal clients.

Implement qualifying quizzes to filter website visitors effectively.

fromBootstrap Creative

Marketing

What are Demand Gen Google Ads? A B2B Strategic Playbook

Effective demand generation involves creating awareness and guiding potential buyers through their decision-making journey.

Google Ads is a versatile tool that can enhance demand generation by targeting specific stages of the buying process.

Marketing

Council Post: A Store Owner's Playbook For Surviving And Thriving During BFCM

BFCM is crucial for e-commerce growth, offering opportunities for planning and marketing improvements to enhance sales next year.

more#digital-marketing

Video games

fromGameSpot

GTA 6 Could Help Xbox Have "One Last Hurrah" This Generation, Analyst Says

GTA 6 could boost Xbox Series S sales despite Microsoft losing this console generation to Sony.

#training

Marketing tech

How to Master Product Knowledge in Sales to Drive Success

Sales teams must exceed customer expectations by building deep product knowledge beyond basic specs.

Understanding customer needs through product knowledge leads to effective sales strategies.

fromBusiness Matters

Miscellaneous

How Businesses Benefit From Mobile-Optimized Sales Teams

Creating a mobile-optimized sales force enhances deal-closing and client relationships, leveraging technology for effectiveness and efficiency.

How to Master Product Knowledge in Sales to Drive Success

Sales teams must exceed customer expectations by building deep product knowledge beyond basic specs.

Understanding customer needs through product knowledge leads to effective sales strategies.

fromBusiness Matters

Miscellaneous

How Businesses Benefit From Mobile-Optimized Sales Teams

Creating a mobile-optimized sales force enhances deal-closing and client relationships, leveraging technology for effectiveness and efficiency.

Don't Ignore These Important Aspects Of The Customer Journey

Understanding the customer journey is critical for online sales success.

Optimizing product content and providing social proof significantly impact purchasing decisions.

fromVerticalResponse

Deliverability

10 Best Black Friday Email Marketing Strategies for 2024

Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions.

Building anticipation through pre-Black Friday email campaigns can significantly boost customer excitement and sales.

Post-Black Friday follow-up emails enhance long-term customer loyalty.

Online marketing

Don't Ignore These Important Aspects Of The Customer Journey

Understanding the customer journey is critical for online sales success.

Optimizing product content and providing social proof significantly impact purchasing decisions.

fromVerticalResponse

Deliverability

10 Best Black Friday Email Marketing Strategies for 2024

Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions.

Building anticipation through pre-Black Friday email campaigns can significantly boost customer excitement and sales.

Post-Black Friday follow-up emails enhance long-term customer loyalty.

Growth hacking

3 Painfully Obvious Mistakes Early-Stage Founders Keep Making (and How to Dodge Them) | HackerNoon

Startups often fail due to early mistakes that are hard to see while deeply involved in the process.

Founders should focus on product development before investing heavily in branding or marketing efforts.

Business

French company Agicap raises 45M funding - Silicon Canals

Agicap secures €45M in Series C funding to enhance international expansion and product development.

The focus will be on expanding sales teams and refining go-to-market strategies.

Growth hacking

fromHackernoon

3 years ago

3 Painfully Obvious Mistakes Early-Stage Founders Keep Making (and How to Dodge Them) | HackerNoon

Startups often fail due to early mistakes that are hard to see while deeply involved in the process.

Founders should focus on product development before investing heavily in branding or marketing efforts.

Business

French company Agicap raises 45M funding - Silicon Canals

Agicap secures €45M in Series C funding to enhance international expansion and product development.

The focus will be on expanding sales teams and refining go-to-market strategies.

more#product-development

fromchannelpro

Miscellaneous

Thales and Imperva unveil aligned global partner programs for 2025

Thales and Imperva launched synchronized partner programs to streamline sales and improve partner engagement following Thales' acquisition of Imperva.

Starbucks beat expectations last quarter. It credits the humble handwritten note

Starbucks aims to re-engage customers with a back-to-basics strategy focused on personal touches and improved café experiences.

All the changes coming to Starbucks this year

Starbucks is implementing significant changes to improve customer experience and sales, including a more restrictive hangout policy and new refill offerings.

Canada news

Starbucks says customers have to buy something or leave, reversing open-door policy from 2018 | CBC News

Starbucks reintroduced a 'buy something or leave' policy to improve customer experience after past incidents, while addressing sales challenges.

Canada news

Starbucks will stop charging extra for non-dairy substitutions in drinks | CBC News

Starbucks is eliminating non-dairy milk surcharges to boost sales and address consumer preferences, effective November 7.

The new CEO, Brian Niccol, focuses on simplifying offerings and improving customer experience.

The decision reflects broader trends of companies seeking affordability during economic pressure.

fromFast Company

Starbucks beat expectations last quarter. It credits the humble handwritten note

Starbucks aims to re-engage customers with a back-to-basics strategy focused on personal touches and improved café experiences.

All the changes coming to Starbucks this year

Starbucks is implementing significant changes to improve customer experience and sales, including a more restrictive hangout policy and new refill offerings.

Canada news

Starbucks says customers have to buy something or leave, reversing open-door policy from 2018 | CBC News

Starbucks reintroduced a 'buy something or leave' policy to improve customer experience after past incidents, while addressing sales challenges.

Canada news

Starbucks will stop charging extra for non-dairy substitutions in drinks | CBC News

Starbucks is eliminating non-dairy milk surcharges to boost sales and address consumer preferences, effective November 7.

The new CEO, Brian Niccol, focuses on simplifying offerings and improving customer experience.

The decision reflects broader trends of companies seeking affordability during economic pressure.

more#starbucks

Marketing

Types of Sales Leads and How to Convert Them | ClickUp

Identifying different types of sales leads is crucial for effective pipeline management.

Nurturing leads appropriately increases the chances of conversion into paying customers.

Miscellaneous

A Simple Four-Step Approach to Mastering Sales Psychology | Entrepreneur

Sales success hinges on understanding customer psychology and guiding them through a structured process called the Four Boxes.

#electric-vehicles

fromArs Technica

Cars

Hertz continues EV purge, asks renters if they want to buy instead of return

Hertz is struggling to sell electric vehicles due to high repair costs and lower-than-expected customer demand.

Cars

Polestar Targets Tesla Buyers Mad Over Musk's 'Unacceptable' Antics: CEO

Polestar aims to revive sales by targeting dissatisfied Tesla customers.

CEO Lohscheller criticizes Musk's political forays as detrimental.

fromTESLARATI

Alternative transportation

Polestar sees 14% delivery decline in Q3 despite addition of more models

Polestar experienced a 14% decline in vehicle deliveries in Q3 2024 despite introducing new models.

fromArs Technica

Cars

Hertz continues EV purge, asks renters if they want to buy instead of return

Hertz is struggling to sell electric vehicles due to high repair costs and lower-than-expected customer demand.

Cars

Polestar Targets Tesla Buyers Mad Over Musk's 'Unacceptable' Antics: CEO

Polestar aims to revive sales by targeting dissatisfied Tesla customers.

CEO Lohscheller criticizes Musk's political forays as detrimental.

fromTESLARATI

fromwww.independent.co.uk

Alternative transportation

Polestar sees 14% delivery decline in Q3 despite addition of more models

Polestar experienced a 14% decline in vehicle deliveries in Q3 2024 despite introducing new models.

more#electric-vehicles

#consumer-behavior

UK news

How the lonely supermarket banana can trick your brain

Lone bananas labeled as 'sad singles' increased sales through shopper empathy, revealing how emotional marketing can influence purchasing behavior.

Deliverability

3 must-send emails to maximize your Black Friday campaign | MarTech

Effective Black Friday email campaigns should deliver solutions rather than just discounts to capture consumer attention and boost sales.

fromwww.independent.co.uk

Marketing

3 must-follow marketing copy rules to win your prospects' trust | MarTech

Prospects often enter sales calls with minimal research, creating an opportunity for marketing to build trust through effective communication.

UK news

How the lonely supermarket banana can trick your brain

Lone bananas labeled as 'sad singles' increased sales through shopper empathy, revealing how emotional marketing can influence purchasing behavior.

Deliverability

3 must-send emails to maximize your Black Friday campaign | MarTech

Effective Black Friday email campaigns should deliver solutions rather than just discounts to capture consumer attention and boost sales.

Marketing

3 must-follow marketing copy rules to win your prospects' trust | MarTech

Prospects often enter sales calls with minimal research, creating an opportunity for marketing to build trust through effective communication.

more#consumer-behavior

#business-planning

fromShopify

E-Commerce

How To Use Seasonal Forecasting To Grow Your Business (2025) - Shopify

Seasonal demand forecasting is essential for ecommerce owners to anticipate sales and manage cash flow effectively.

Marketing

Why Every Entrepreneur Needs a 20min One-Page Business Plan in 2025

A one-page business plan is a simplified, actionable roadmap designed to facilitate entrepreneurial clarity and success.

fromShopify

E-Commerce

How To Use Seasonal Forecasting To Grow Your Business (2025) - Shopify

Seasonal demand forecasting is essential for ecommerce owners to anticipate sales and manage cash flow effectively.

Marketing

Why Every Entrepreneur Needs a 20min One-Page Business Plan in 2025

A one-page business plan is a simplified, actionable roadmap designed to facilitate entrepreneurial clarity and success.

more#business-planning

#leadership

Miscellaneous

Nike's new CEO said the company messed up 3 key areas that he's trying to fix - and it's bad news for customers who like cheap stuff

Nike's CEO focuses on reducing excessive promotions and revitalizing core categories to strengthen brand perception and boost sales.

fromchannelpro

Miscellaneous

Egnyte names Elizabeth Hajjar as new EMEA sales chief

Egnyte has appointed Elizabeth Hajjar as VP of Sales for EMEA to boost growth and market presence.

Miscellaneous

Nike's new CEO said the company messed up 3 key areas that he's trying to fix - and it's bad news for customers who like cheap stuff

Nike's CEO focuses on reducing excessive promotions and revitalizing core categories to strengthen brand perception and boost sales.

fromchannelpro

Miscellaneous

Egnyte names Elizabeth Hajjar as new EMEA sales chief

Egnyte has appointed Elizabeth Hajjar as VP of Sales for EMEA to boost growth and market presence.

more#leadership

#marketing-tactics

Marketing

10 Demand Generation Best Practices For Managers: Proven Tactics To Drive Consistent Growth

Effective demand generation involves creating awareness, engaging content, and building relationships to convert clients into loyal customers.

fromLogRocket Blog

Growth hacking

Implementing an effective discount pricing strategy - LogRocket Blog

Discount pricing strategies can drive short-term sales but may damage long-term customer value.

Effective discount strategies require careful management to avoid revenue loss.

Marketing

10 Demand Generation Best Practices For Managers: Proven Tactics To Drive Consistent Growth

Effective demand generation involves creating awareness, engaging content, and building relationships to convert clients into loyal customers.

fromLogRocket Blog

Growth hacking

Implementing an effective discount pricing strategy - LogRocket Blog

Discount pricing strategies can drive short-term sales but may damage long-term customer value.

Effective discount strategies require careful management to avoid revenue loss.

more#marketing-tactics

Miscellaneous

53.8 billion loss looms for UK firms as workers switch off early before Christmas - London Business News | Londonlovesbusiness.com

UK companies face a potential £53.8 billion revenue loss due to reduced productivity leading up to Christmas.

#customer-engagement

Deliverability

A $100,000 Email Series: ChatGPT Prompts To Make Sales From Your List

Frequent email marketing can significantly boost sales and revenue.

fromSupply Chain Dive

Miscellaneous

Navigating promotional pricing for increased customer engagement

Promotional pricing attracts customers, boosts sales, and enhances brand loyalty while managing inventory effectively.

Deliverability

A $100,000 Email Series: ChatGPT Prompts To Make Sales From Your List

Frequent email marketing can significantly boost sales and revenue.

fromSupply Chain Dive

Miscellaneous

Navigating promotional pricing for increased customer engagement

Promotional pricing attracts customers, boosts sales, and enhances brand loyalty while managing inventory effectively.

more#customer-engagement

Business

fromwww.nytimes.com

Macy's Discovers Employee Hid Millions in Delivery Expenses

Macy's accounting error on delivery expenses led to delayed earnings report and mixed financial results, highlighting challenges and partial successes in its business strategy.

fromFortune

How digging into data saved the Tabby bag from a premature end

The Tabby bag's success illustrates the importance of consumer data in driving product development and sustaining sales during downturns.

Business

Amazon said its shoppers keep choosing cheap items - and that's good for business

Customers are prioritizing cheaper products, leading to increased purchasing volume and stronger engagement with Amazon's offerings.

Amazon's strategy of lowering prices and improving shipping speeds is resonating with price-conscious consumers.

Marketing

10 tips to grow your company with telesales - London Business News | Londonlovesbusiness.com

Telesales is a vital strategy for business growth, relying on effective communication and relationship building with prospects.

fromShopify

Marketing

What Is Average Transaction Value? How to Measure ATV (2024) - Shopify

Average transaction value (ATV) is crucial for understanding customer spending behavior and optimizing sales strategies.

Miscellaneous

Here's All the Details About McDonald's Chicken Big Mac | Entrepreneur

McDonald's is launching the Chicken Big Mac in the U.S. starting October 10, aiming to replicate its UK success.