The article discusses the inefficacy of traditional sales strategies post-2022, where simply hiring more people no longer guarantees increased revenue. It introduces the concept of the GTM Singularity, where AI systems will surpass human capabilities in sales. With today’s informed buyers, traditional sales roles are becoming less relevant. The author proposes the Autonomous Revenue Units powered by AI as a solution to streamline and redefine sales operations, emphasizing the urgency for companies to adapt by 2025 to remain competitive.
Every company I've ever scaled had the same sales playbook: hire more people, train them faster, scale them harder... This equation is broken.
From Human-Centric to System-First GTM. For years, we built go-to-market teams like we built armies: SDRs, AEs, BDRs, CS.
Legacy sales motions... AI doesn't just streamline them. It redefines them with AI agents that can qualify, engage, nurture, and close.
2025 is the tipping point where AI will outscale, outperform, and in many cases, replace human sellers.
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