Sellers are quoting Zestimates, here is a better way to price

"If you're still walking into listing appointments armed with the same pricing presentation you used in 2021, you're bringing a butter knife to a sword fight. The housing market has fundamentally shifted, and the agents who haven't shifted with it are watching listings expire, price reductions pile up and sellers walk out the door to the agent who believes in their price."

"Every seller in America now has a Ph.D. in Real Estate from the University of Zillow. They've watched their neighbor's home sell for $50,000 over asking in 2021, and they've decided that's the baseline - not the anomaly."

"When a seller says, My home is worth $600,000, they're not making a market analysis based on data. They're making a statement about their life, their neighborhood, their taste, their investment savvy."

"The classic, We can always come down later, well, every experienced agent knows that's the most expensive sentence in real estate."

The housing market has changed significantly, and agents using outdated pricing presentations risk losing listings. Sellers are often misinformed and overly confident in their home's value due to past market trends. When agents present lower valuations, it can feel like a personal attack on the seller's identity and intelligence. Traditional pricing scripts are ineffective as they do not address the emotional aspects of the seller's attachment to their home. Adapting to these new dynamics is crucial for success in the current market.

Read at www.housingwire.com