American Airlines' CEO Robert Isom criticized AI in airfares for potentially misleading travelers, emphasizing the need for consumer trust. He stated, "This is not about bait and switch. This is not about tricking."
Research suggests diners spend more freely when prices are listed without currency symbols - possibly because the visual cue of a dollar sign reminds people they're parting with money.
We said we were going to go 'all-in' on a new pricing strategy and we are delivering with our five-year price lock and our new everyday price plans. Now all our Xfinity internet packages are built on simplicity and transparency - no hidden fees, no confusion - just the best, most reliable and secure WiFi that sets a new standard for the ultimate connected experience.
In April 2025, Windsurf revamped its pricing, significantly increasing free credits and offering unlimited features to boost developer experimentation and exploration.
The ongoing trade scenario is forcing sellers to reconsider their advertising and pricing strategies fundamentally, shifting sourcing patterns to adapt to tariff pressures.