Zillow aims to create a fully integrated, digitized end-to-end transaction experience in real estate, embracing a Super App strategy after moving away from iBuying in late 2021. The company has expanded into mortgages and rentals, driving significant revenue growth. In Q2 2025, the mortgage segment grew by 41% to $48 million, while the rental segment increased by 36% to $159 million. Overall, Zillow reported quarterly revenues of $655 million and a net income of $2 million, a turnaround from previous losses. Strong for-sale revenue growth outpaces industry performance, driven by enhanced market strategies connecting consumers and agents.
Since flaming out of iBuying in late 2021, Zillow has gone all in on its Super App strategy, seeking to be a one-stop shop for home buyers and sellers.
During Q2 2025, revenue from Zillow's mortgage operation was up 41% annually to $48 million, while its rental segment posted 36% year-over-year revenue growth to $159 million.
Zillow as a whole recorded quarterly revenue of $655 million, up 15% compared to the same period last year, with a net income of $2 million.
Wacksman stated that much of this growth is being driven by Zillow's successful execution of its for-sale strategy, indicating consumer satisfaction with their offerings.
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