A recent survey by Match and the Kinsey Institute found that 60% of single Americans believe in love at first sight, a significant increase from 2014. Nearly half of the singles surveyed claimed to have experienced it themselves despite a trend of pessimism surrounding modern dating. The shift might correlate with the rise of swipe-based dating apps, which affect how people approach romantic connections. The results startled researchers and sparked reflections on evolving dating norms, suggesting a rekindled belief in romantic connections.
Amanda Gesselman, a Kinsey Institute psychologist, said, "sort of blew me away" when referring to the 30% increase in belief in love at first sight.
The Singles in America survey revealed 60% of single Americans believe in love at first sight, a striking increase from previous years.
The phenomenon of love at first sight finds unexpected support as nearly half of respondents claimed to have experienced it themselves.
With the rise of swipe-based dating apps, people's expectations and experiences of romance might be evolving, moving towards sudden connections.
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