Frontline workers feel so disconnected, nearly half don't know who their CEO is
Briefly

A global survey reveals that frontline workers, despite making up 80% of the workforce, feel disconnected from their organizations. Many believe they contribute more than their office counterparts but lack recognition—40% feel unvalued as individuals. Importantly, 87% of these workers report that the company culture doesn't resonate with them, and communication issues exacerbate this disconnect, with many unsure who their CEO is. This lack of engagement is linked to job dissatisfaction and high turnover rates, suggesting a critical need for improved communication and inclusion of frontline workers in company culture.
Frontline workers, those non-desk workers who do some of the most demanding jobs, don't always feel connected to the company they work for.
According to the new findings, frontline workers feel largely disconnected to in-office culture. A staggering 87% said that their company's culture doesn't apply to frontline workers.
Nearly half (46%) said they don't know who their CEO is, shedding light on the lack of connection and awareness among frontline workers.
Sixty-three percent say poor communication leads to workplace unhappiness, highlighting the need for better engagement with frontline workers.
Read at Fast Company
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