""This certification is not a marketing label. It is proof of responsibility." This statement underscores the commitment to sustainability and resonates with consumers seeking responsible food choices."
"The achievement of MSC certification marks a significant milestone not only for Chicken of the Sea but also for the entire seafood supply chain, influencing consumer preferences and market trends."
Chicken of the Sea International aims for 100% Marine Stewardship Council (MSC) Certification for its tuna products by 2026, marking a significant sustainability milestone. MSC Certification ensures seafood is sourced from fisheries that adhere to strict sustainability criteria, including environmentally sustainable practices and healthy tuna populations. This initiative reflects a growing consumer demand for sustainable food options. Chicken of the Sea's parent company, Thai Union Group, has invested in tuna fishery improvement projects, ensuring that a portion of global tuna catches meet MSC standards.
Read at Food & Beverage Magazine
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