The article discusses the origins of the National Association of Realtors' Clear Cooperation Policy (CCP) and its implications for Compass in the real estate market. Instituted in May 2020, CCP was initially seen by Compass as retaliatory, aimed at curtailing their unique listing strategies, such as Coming Soon and Private Exclusives. The article notes that Zillow supported strengthening the CCP to curb office exclusives, emphasizing the ongoing tension between traditional real estate practices and innovative approaches taken by companies like Compass.
According to Compass, the National Association of Realtors' Clear Cooperation Policy was a retaliation against its innovative listing strategies, naming it the 'Compass Rule'.
The implementation of the Clear Cooperation Policy in May 2020 was sparked by Compass's earlier inventory-based strategies including Coming Soon listings and Private Exclusives.
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