Din Tai Fung's co-CEOs talk legacy, TikTok virality, and the art of making Americans fall in love with dumplings
Briefly

The article discusses Aaron and Albert Yang, grandsons of Din Tai Fung's founder, who now lead the North American branch of this globally recognized dumpling chain. Originally starting as a humble oil shop in Taiwan, Din Tai Fung has expanded to over 173 locations in 13 countries. The brothers, inspired by their family's immigrant journey, pursued degrees in hospitality to support the family business, while upholding the tradition of crafting meticulous xiao long bao, which remain central to the brand's identity.
The two brothers, Aaron and Albert Yang, are the grandsons of the founder of Din Tai Fung, now leading the renowned dumpling chain's North American business.
Din Tai Fung, once a small oil shop, is now a global dumpling power with over 173 outlets in 13 countries, proudly serving an iconic dish.
Read at Business Insider
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