The drive-thru concept, pioneered by Harry and Esther Snyder of In-N-Out Burger in 1948, transformed the fast food industry by providing a quicker, more efficient way for consumers to obtain meals without entering the restaurant. In-N-Out's limited space necessitated this innovation, streamlining ordering processes via a two-way speaker system and enabling a rise in customer turnover without increasing foot traffic. This pivotal change not only enhanced customer experience but also significantly impacted the operational efficiency of fast food establishments in general.
Harry Snyder's invention of the two-way speaker revolutionized fast food by allowing customers to place orders from their cars, leading to the drive-thru's inception.
The drive-thru was born out of necessity for In-N-Out Burger's cramped space, streamlining service and creating a faster, more efficient way to serve customers.
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