""The city has a long history of supporting local businesses and fostering a welcoming business environment. We look forward to seeing this retail space serve the community and contribute to the vibrancy of the area." - City Manager Tina Kapoor"
""As soon as consumers demand something, it allows companies to reprioritize those priorities. That shift is driven by consumer values and demand. There's a segment of the market - particularly in discretionary spending - that is intentionally trying to support bookstores rather than online marketplaces." - Audrey Guo, assistant professor of economics"
Barnes & Noble is set to open a new bookstore in Cupertino, California, as part of a plan to launch 60 stores nationwide by 2026. The 19,200-square-foot store will feature a modern design and curated selections of books and toys. The location was previously occupied by Party City and is currently under review by the city. Local officials express eagerness to fill the space and support local businesses. The move follows the closure of several South Bay locations, indicating a shift in consumer demand towards supporting physical bookstores.
Read at San Jose Spotlight
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