"When Queens Park Rangers unveiled Guinness as their front-of-shirt sponsor in the early 1980s, the blue and white-hooped kit featuring the retro Adidas logo and the name of the Irish stout became an instant classic. But since QPR switched shirt sponsors at the end of the 1985/86 season, a campaign in which they reached the League Cup final and lost to Oxford United, the brand has been strangely absent from English football."
"Guinness has become the front-of-shirt sponsor for Bristol City Women, who currently sit third in WSL 2. The drinks manufacturer has called the deal "a major vote of confidence in the women's game", adding that it "signals a shift towards long-term, meaningful investment in women's football, supporting clubs, players and leagues as the professional game continues to grow"."
"It is one of the most significant commercial partnerships in City's history, as they target promotion back to the top flight following relegation in 2023/24. The Robins' kit has not carried a front-of-shirt sponsor in recent weeks, which underlines the importance of the deal to the club. The new shirt will make its debut in Saturday evening's WSL 2 clash with Sunderland at Ashton Gate."
Guinness returns to English football shirt sponsorship after a three-decade absence following the iconic Queens Park Rangers partnership of the early 1980s. The drinks manufacturer becomes the front-of-shirt sponsor for Bristol City Women, who sit third in WSL 2, and describes the deal as a major vote of confidence in the women's game. Guinness says the partnership signals a shift toward long-term, meaningful investment in women's football, supporting clubs, players and leagues. The agreement ranks among the club's most significant commercial partnerships as Bristol City target promotion back to the top flight after relegation in 2023/24.
Read at www.fourfourtwo.com
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