Mateo Ortega, the former VP of connected partnerships at Strava, provided testimony on the fitness app during an FTC hearing. As the second witness of the day, he helped the FTC differentiate Strava from larger social media platforms such as Facebook and Instagram. Ortega emphasized that although Strava is marketed as a social platform tailored for athletes, he personally does not perceive it as a social network. His insights contribute to the broader discussion regarding the classification of platforms within the ever-evolving social media landscape.
Mateo Ortega, former VP of connected partnerships at Strava, remarked, "I don’t really think of Strava as a social network, although it’s marketed that way for athletes."
In the ongoing FTC hearing, Ortega's testimony aims to clarify how Strava distinguishes itself from major social platforms like Facebook and Instagram.
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