Reels ads are increasingly important for advertisers on Facebook and Instagram as user engagement with Reels grows. Recent statistics from Meta indicate that users share 3.5 billion Reels daily, with a significant portion of Instagram usage dedicated to Reels content. This trend underscores the potential for marketers to leverage short-form video in their promotional strategies. Meta has also published a guide offering essential tips for creating impactful Reels ads, which can serve as a valuable resource for businesses looking to optimize their Reels promotions.
Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps.
Indeed, late last year, Meta reported that users now share 3.5 billion Reels daily across Facebook and Instagram, while 50% of all time spent on Instagram is now dedicated to Reels.
Tapping into short-form video could be a valuable complement for your marketing efforts, and if you are looking to get into Reels promotions, these tips could help.
Meta's published a short Reels ads guide to provide key tips on how to create more standout Reels promotions.
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