"Ben Moore, BeReal's US managing director, stated that the company is targeting creators who engage authentically with their audience, making them ideal for the platform. This outreach began in the second quarter of this year, building on earlier efforts in France and Japan."
"Despite a 41% year-over-year decline in downloads, BeReal claims a loyal user base, with 40 million monthly active users, over half of whom use the app six days a week."
"BeReal does not offer an ad revenue-sharing program like other platforms but facilitates partnerships between creators and advertisers, having worked with over 500 advertisers since launching ads."
BeReal is focusing on US influencers to boost engagement and user activity on its platform. The app encourages creators to get verified and post regularly. This initiative follows successful outreach in France and Japan, aimed at building relationships with creators. BeReal aims to recover from a significant decline in downloads while maintaining a loyal user base of 40 million monthly active users. The platform facilitates partnerships between creators and advertisers, offering insights tools to enhance content performance.
Read at www.businessinsider.com
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