Threads, Meta's response to X, boasts 320 million monthly active users and is experiencing rapid growth, appealing particularly to marketers. A Sprout Pulse Survey indicated that 70% of marketers currently use Threads, with 21% planning to adopt it soon. Establishing a business presence on Threads is timely as competitive engagement increases. Successful marketing examples include Square, which highlights its audience by featuring entrepreneurs, and the American Red Cross, which embraces creativity and experimentation in its content sharing.
Financial technology company Square uses Threads to spotlight entrepreneurs and small business owners who make up their audience. They showcase events and share diverse content, emphasizing their commitment to their sellers.
The American Red Cross encourages experimentation on Threads, highlighting the platform's playful features. They blend informative content on volunteer efforts with humor in health tips, adapting their approach to engage effectively.
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