In April, Meta introduced measures to enhance the Facebook Feed by targeting spammy accounts that utilize copycat tactics. Over the first half of 2025, Meta acted against 500,000 accounts for such behaviors, including impersonating creators and boosting inauthentic content. This initiative aims to improve user experience by ensuring that original content receives proper visibility. Future policies include penalizing accounts that reuse content without transformation. These updates are designed to support genuine creative voices and mitigate the overwhelming presence of duplicate content on the platform.
Meta implemented changes aimed at improving the Feed experience by reducing spammy content tactics, thereby enhancing user engagement and visibility for original content.
In the first half of 2025, Meta took action on 500,000 accounts engaged in spammy behavior, including preventing these accounts from monetizing their content.
Going forward, accounts that repeatedly reuse others' content without transformation or credit will lose access to monetization programs and see decreased content distribution.
Facebook aims to enhance visibility for original creators by reducing the presence of duplicated videos and ensuring that fresh voices can emerge within the platform.
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