Meta is implementing new measures to improve the user experience on Facebook by targeting spammy accounts and promoting original content. Major actions include reducing the reach of 500,000 accounts engaged in spam, as well as removing 10 million impersonating profiles. The platform plans to penalize accounts that reuse content without proper credit by decreasing their visibility and access to monetization. These changes are intended to solve issues of repetitive content, enhancing opportunities for genuine creators to gain recognition. The roll-out of these protocols will occur gradually over the upcoming months.
Meta is focusing on improving the Facebook Feed experience by reducing spammy content tactics, improving the visibility of original content, and limiting accounts that engage in copycat behavior.
In the first half of 2025, Meta took action against 500,000 accounts engaging in spammy behavior and removed 10 million profiles impersonating content producers.
The platform aims to enhance user experience by reducing the repetitive posting of memes or videos from spammy accounts, making it harder for genuine creators to be seen.
Meta is setting stricter guidelines against accounts that reuse content without transformation or credit, which could result in losing access to monetization and lower visibility.
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