"Small businesses are no longer trying to rank solely on Google search results with SEO. AEO is now part of the picture, too, and ranking on Google's AI overviews and the search results of LLMs (like ChatGPT and Perplexity) should also now be a goal for businesses. A recent study from Semrush found that Reddit is one of the top two domains from which Google pulls its AI overviews (second behind Quora)."
"It has significant domain authority. Because of this, businesses should consider getting active on Reddit, providing value-packed content that answers their customers' burning questions. This can increase the chance of your answers being displayed (and your brand being mentioned) in AI overviews. Appearing in AI overviews and AI search engines is a powerful way to get discovered by new potential customers."
"Reddit is a powerful tool for social listening and customer research due to its niche communities and highly specific subreddits. Whether it's a subreddit about your specific business or about your industry in general, by listening in, you can learn more about your customer's pain points, their suggestions for improvements or new products, and review any questions they need answers for."
Reddit has around 2 billion monthly visitors and a highly engaged user base, making it a strong addition to business social media strategies. Search visibility now includes AEO and AI-driven summaries, and Semrush found Reddit ranked among the top two domains used by Google for AI overviews. Businesses can increase discovery by posting value-packed answers that address customer questions and may be pulled into AI overviews. Reddit's niche subreddits enable social listening and customer research, revealing pain points, suggestions, and questions. Those insights can inform FAQs, blog clusters, content strategy, and product or service development.
Read at Forbes
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