"Meta is diving headfirst back into social shopping with an AI twist, announcing new shopping-related updates including affiliate marketing tools and AI-powered product recommendations."
"Instagram creators can earn a commission from products tagged on reels, while Facebook creators will be able to earn from products tagged on reels and photos."
"Meta is trying to make shopping easier for consumers by using AI to surface more information, such as reviews or product details, if a user clicks on an ad."
"Advertisers can get more granular, allowing retail media networks to choose specific products from their catalogs instead of running broader campaigns."
Meta is reintroducing social shopping with new AI-driven features announced at Shoptalk. Instagram creators can earn commissions through tagged products on reels, while Facebook creators can earn from both reels and photos. AI will enhance product descriptions and provide detailed information when users interact with ads. A new one-click 'buy now' button simplifies the checkout process, allowing advertisers to choose partners like PayPal. Retail media networks can select specific products for targeted campaigns, leveraging AI for content format recommendations. Meta aims to increase ad impressions and drive more purchases.
Read at www.businessinsider.com
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