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fromThe Drum
3 days ago

Research highlights similarities between US and UK social media users' behaviors

Overall, YouTube has proved to be the most used platform by both UK and US consumers (88% and 89% respectively). In the UK, YouTube is the number one platform of choice for Gen Z, being used by 93% of consumers. Whilst YouTube is the most popular platform in the US across all generations, with Meta nipping at its heels, Millennials are the generation using YouTube the most (93%).
Marketing
Marketing tech
fromModern Retail
8 months ago

Marketplace Briefing: How Shopify is pitching Shop as a 'social app' instead of a marketplace

Shopify's Shop app emphasizes a social-driven shopping experience over traditional marketplace models.
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