LinkedIn Just Changed How Content Goes Viral. Here's The New Playbook

"LinkedIn decides your content's position for every person who might conceivably see it. How far it travels beyond your existing connections depends on specific relevance signals the platform is looking for."

"When someone's profile signals expertise in a specific area and their content reflects that same expertise, credibility matters tremendously in terms of distribution in the feed."

"If your headline positions you as a leadership coach and you're posting about leadership challenges, LinkedIn can make that connection. If your headline is vague or your posts wander across topics, that connection breaks down."

LinkedIn's content distribution relies on a ranking system that evaluates the relevance of posts based on user profiles. Credibility is crucial; profiles must reflect expertise in the content shared. When users post about topics aligned with their professional identity, their content is more likely to reach a broader audience. The platform assesses whether the poster is a credible source, impacting engagement and resharing. A mismatch between profile and content can hinder visibility and effectiveness in the feed.

Read at Forbes