"As of January 2022, the hashtag #mentalhealth on TikTok had accumulated 25.3 billion views, a figure that has since increased significantly, showcasing the immense reach of mental health content."
"Research analyzing TikTok videos on depression and anxiety found that high-engagement personal experience videos consistently outperformed content from healthcare professionals, indicating a shift in audience preference."
"Among the top 100 most viewed videos tagged #teenmentalhealth on TikTok, a therapist's video generated 13.8 million views and a 36.21% engagement rate, demonstrating the potential for organic reach."
Mental health content on platforms like TikTok, Instagram, and YouTube generates billions of impressions and high engagement rates. Professionals creating this content are the same individuals behavioral health organizations struggle to recruit. The lack of presence from these organizations on social media is a marketing problem rather than a staffing issue. Research shows user-generated content on mental health topics significantly outperforms professional content, indicating a missed opportunity for behavioral health employers to connect with potential talent and audiences.
Read at Social Media Explorer
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