""It's where they go to look for everything from recipe ideas to investment tips to travel inspiration. 81% of Instagram users told us they use it for self-development, from picking up new skills to learning about finances and nutrition.""
""AI-driven recommendations, short-form video, and creator content are reshaping how Gen Z finds and connects with brands, making discovery a welcome part of their online experience. 73% believe active curation leads to more relevant advertising and - across all formats available in social media - 78% say they are most likely to discover new products or brands in video.""
Meta, in collaboration with BAMM Global, surveyed Gen Z users (18-24) across five countries to analyze their social media usage. The results show that Instagram is a primary platform for self-development, with 81% of users utilizing it for acquiring skills and knowledge. Understanding short-form video is crucial for brands to effectively connect with this demographic. Moreover, the study highlights that repeated brand exposure and AI-driven content significantly influence Gen Z's discovery process, emphasizing the role of video in finding new products and services.
Read at Social Media Today
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