"You are just bored. You don't need more stuff. Go clean your car,"
"Some people can say that I'm an under consumer, but in my opinion, I'm a regular, like a normal consumer, because we are so used to seeing over consumption ... we don't even realize that we are over consuming right now,"
"You know, I was always buying something new, following all the trends, you know, shopping here, shopping there, like the majority of us, right? And then that led me to credit card debt. I had $40,000 of credit card debt,"
"You're craving something that you want to buy, right? And then you control that crave by saying you do not need that, you're just bored, or you're just stressed... then I changed that mindset by saying, go clean your car, or go clean your room, like, do something else,"
Katia Chesnok, known online as @economikat, built a following by encouraging reduced consumption and resisting impulse purchases. The approach centers on the "Three Cs": crave, control and change. The method asks people to recognize cravings, control them by identifying boredom or stress, and change behavior by redirecting energy to small tasks like cleaning a car or room. Chesnok used the method to eliminate $40,000 of credit card debt and leveraged social media to grow a community around frugal habits. Widespread household debt levels and rising credit card balances provide context for the message's relevance.
Read at NBC 6 South Florida
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