Snapchat has shown steady user and revenue growth, with 469 million daily active users in Q2, a 9 million increase from Q1. Growth is largely driven by international users, especially in India, as Snap continues to lose users in North America. Although it generates 4x more revenue per user in North America, the revenue for the quarter was $1.3 billion, reflecting a 9% year-over-year increase. The decline in U.S. users raises concerns about potential growth stagnation, even as user engagement remains strong among younger demographics globally.
Snapchat reached 469 million daily active users in Q2, an increase of 9 million on its Q1 numbers, yet it continues to lose users in its key North American market.
Snap generates almost 4x more revenue per user from its North American audience and 800% more than those in the Rest of World segment.
Snap's revenue for the quarter was $1.3 billion, an increase of 9% year-over-year, but the decline in U.S. audience has notably impacted results.
Despite challenges, Snapchat is gaining traction with international users, particularly in India, showing steady increases in overall user numbers.
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