"If anything, it was a warning of things to come. Instagram has become less and less about photos over the years, to the point that it's no longer one of the best social media platforms for creatives, and instead a bonafide brain rotting short-form video machine (with ads). I stopped using it long ago, but today's news that Instagram has finally launched an iPad app has me feeling unexpectedly wistful about the platform's glory days."
"In the mid-to-late 'teenies' (say, 2015-2018), Instagram was a genuinely fun place to be. Reels weren't jostling for the remaining shreds of our attention, and we mostly used the app for its original purpose: keeping up with friends and relatives (and perhaps, occasionally, the Kardashians). Back then, if you wanted to use Instagram on a bigger screen, which was a particularly appealing prospect for content creators, you were limited to the web version on desktop."
Instagram evolved from a photo-centric app into a short-form video platform dominated by Reels and advertising, diminishing its usefulness for creatives. Early years focused on retro filters and straightforward social sharing among friends, family, and influencers. The lack of an iPad app left creators reliant on the desktop web version for larger-screen use. The recent launch of a native iPad app aims to optimize favorite features for a bigger screen and reduce taps, reflecting user requests and a design effort to leverage tablet advantages. The iPad release evokes nostalgia for a simpler, photo-first Instagram era.
Read at Creative Bloq
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