The prevalence of the Like symbol has transformed the nature of consumer interactions, creating an expectation for feedback on nearly every transaction. The convenience of mobile communication has made it easy for consumers to provide opinions instantly; however, this constant judgment can have significant consequences for businesses, especially startups. The book "Like: The Button that Changed the World" explores the origins and evolution of the Like button, highlighting its role in fostering social media behavior and shaping public perceptions through ratings and reviews.
These days it is nigh on impossible to have any kind of transaction without being invited to give your opinion on the experience.
What really enabled it was that little thumbs-up button that started as a sign of approval for items on the internet and then spread rapidly.
There are real risks - as well as genuine gains - for the people, especially start-up businesses, on the receiving end of our judgements.
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