Dr. Evan Kropp, an executive director at the University of Florida, shares effective strategies from a viral marketing course aimed at helping marketers adapt to changes in the digital landscape. He emphasizes the importance of engaging audiences to interact with content actively rather than passively consuming it. A prime example involves a student who successfully created a viral challenge that leveraged current trends, illustrating the power of social engagement and timely content. These strategies serve as a brief guide for not just creating views but fostering interactive experiences.
Don't have your audience just read or watch your content passively. Invite and challenge them to experience and interact with it and, even better, to do it collectively with others as a social experience.
Posts that are timely are exponentially more likely to go viral. But timely in what way, exactly? It's not so much about being topically timely, necessarily, but about taking advantage of what's trending.
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