This influencer is using her social media accounts to help retire early from the corporate world - here's how she does it. Could you pull it off too?

"Hayes is not alone in adopting a side hustle, although it's less common this year than it has been in the past. According to a Bankrate survey conducted in June 2025, 27% of American adults have a side job, down from 36% in 2024 - the lowest percentage since 2017 [2]. But, with signs that the labor market might be softening and the potential for rising inflation, more Americans may decide to pick up a side hustle to make some extra cash."

"Meanwhile, only 28% said they allocate some of their side hustle earnings to savings. This is where Hayes is different: she uses 10% to 15% of her side hustle money to pay her manager and then allocates 30% to taxes, 20% to retirement savings and the rest (35% to 40%) to a high-yield savings account where she saves for goals such as her wedding and home renovations."

"If she's making $1,000 per month from brand deals - or $12,000 a year - that means she's adding $2,400 per year to her retirement savings. While she won't be able to retire on this alone, it can help her catch up - especially if she earns a reasonable return and she continues to add to her number of brand deals."

Side-hustle participation among American adults fell to 27% in June 2025, down from 36% in 2024 and the lowest level since 2017. Economic uncertainty and potential inflation could prompt more people to take on side jobs. Survey respondents report using extra income for living expenses (35%), discretionary purchases (41%), and long-term savings (28%), while 29% expect to always need a side hustle. Hayes allocates 10–15% to a manager, 30% to taxes, 20% to retirement, and 35–40% to a high-yield savings account for goals. Brand deals and platform monetization programs power influencer earnings and can significantly boost side-hustle income.

Read at Moneywise