"You don't need a giant following to get UGC jobs. But you do need proof that you can make short, authentic videos for brands to use. That proof comes in the form of a portfolio. The fastest way to create a UGC portfolio is to whip up sample content using products you already own and love. Create an unboxing video, record a quick demo, or shoot a video before-and-after. Then, pitch directly to those brands with a quick note, like, "I love your product and shot a few short videos about it. Would you like to use them in your marketing?""
"You can also apply through platforms designed for UGC creators. Both paths work. Direct pitching gets you in front of companies fast, while platforms act like a matchmaker between creators and brands. Most successful creators wind up using a mix of both, treating themselves less like hobbyists and more like one-person production studios."
"The work is definitely out there: In 2025 alone, companies will spend more than $7.6 billion on UGC. That's a lot of money. And you can have a piece of it. But how? Where to start? There are close to 100 UGC creator platforms and UGC job platforms that make it simple for you to find paying work."
User-generated content (UGC) represents growing paid opportunities as brands increase spending, with companies projected to spend over $7.6 billion on UGC in 2025. Earning UGC work does not require a huge following but does require demonstrable short, authentic videos collected into a portfolio. Quick portfolio pieces include unboxings, demos, and before-and-after clips made with products already owned. Outreach can be direct pitches or applications through dedicated UGC platforms; many creators combine both approaches. Choosing platforms that match preferred content formats helps focus effort among nearly 100 available UGC platforms.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]