Google launched the grouped ad label sponsored listing interface after months of testing. Google may have said ads are coming to AI Mode in the EU soon. Google Merchant Center clarified its misrepresentation policy. Google Ads has new optimization insights recommendations. Google is hiring a Google Discover software engineer to improve UGC content in Discover. And, a reminder, this newsletter was pre-written and scheduled, I am offlien today.
"AI can definitely help brands work more efficiently, for example by scaling moderation and keeping content safe," she says. "It can also support content creation, though that is trickier to navigate. To truly stand out, brands need to listen to their communities and understand what matters to them. That personal connection comes from genuine human insight, something AI can support but never fully replace."
Phase 3: The Gifting Phase (December 1-24) Objective: Capture gift buyers with relationship-specific recommendations The Psychology: Shopping focus shifts as consumers transition from deal-hunting to purposeful gift-giving. Buyers need confidence they're choosing the "right" gift, making customer testimonials about successful gifting experiences incredibly powerful. Gift selection pressure combined with shipping deadlines creates urgency around proven products. Content Strategy: Feature gift-focused UGC with clear recipient targeting.