"Opinions expressed by Entrepreneur contributors are their own. In my conversation with Robert Dippell, CEO of Morning Brew, I wasn't looking for a polished pitch or a viral soundbite - I was looking to understand how someone leads a media company in 2025 without getting swallowed by noise, distraction and industry cliché. What I got was a grounded perspective from someone who seems far more interested in building responsibly than chasing attention."
"Dippell, formerly their COO and CRO, took over as CEO in early 2025. He didn't pretend that leading a media company today is easy. Ad models are unstable, audiences are fragmented, and the pressure to grow is constant. But he wasn't cynical either. The core idea seemed to be that if you're honest about who you are as a company - and you empower your team - you can still produce valuable content without selling out or burning out."
Morning Brew evolved from a college project and newsletter into podcasts, daily shows, video series and events. The company's CEO assumed the role in early 2025 and emphasizes responsible leadership focused on team empowerment and identity clarity. Advertising models are unstable, audiences are fragmented, and growth pressure persists. Media fatigue from clickbait and algorithm-driven feeds has increased demand for clearer, personality-driven content among younger professionals. The brand aims for a voice like a smart coworker rather than corporate PR. Leadership prioritizes proven approaches, sustainable monetization, and avoiding growth solely for scale to prevent burning out staff or diluting audience loyalty.
Read at Entrepreneur
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