"I love the food industry, and this particular category is a part of the fabric of America. Carbonated soft drinks have a long history; people love bubbles."
"Even though I'd done it before, I knew I had to start from the ground up. Now, we're in 50 states, and our revenue has been growing by 100% year over year."
"Our core customer is younger than me. Culture Pop is one of the brands that have helped establish this category in recent years, with more than 50 brands competing."
"We don't want shoppers to wonder what the heck is in here when you read our ingredient panel. The sweetness comes from fruit juice, not refined sugar or sweeteners."
Tom First, founder of Culture Pop, has a deep passion for the food industry, particularly carbonated soft drinks. He started his first company, Nantucket Nectars, at 22 and later founded Culture Pop, a probiotic soda brand. The company has expanded to 50 states with a revenue growth of 100% year over year, aiming for $100 million in a few years. Culture Pop targets health-conscious consumers aged 25 to 40, emphasizing transparency in ingredients and using fruit juice for sweetness instead of refined sugars.
Read at www.businessinsider.com
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