The author co-founded Mid-Day Squares in 2018 and initially became CMO due to a belief in the title's importance and personal skills in social media. However, as the company scaled, a lack of decision-making and communication led to confusion. Seeking help through group therapy with cofounders revealed a misalignment in the CMO role. This realization prompted a shift away from the CMO title, resulting in increased happiness and effectiveness for the author.
I suddenly struggled to make decisions. I couldn't articulate my ideas to my team, so instead, I just started executing things myself - without telling anyone.
We would talk about this with our therapist. The therapist was part of an early commitment we'd made to each other to protect our family and professional relationship.
I realized that I was in the wrong position. I loved the ego boost of being CMO, but I was a bad fit for the role.
These days, I'm so much happier and more effective - and I'm no longer CMO. I think other founders would benefit from asking themselves these same tough questions.
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