"In the five years that followed, they did more than just figure it out - they absolutely blew up. Medium Rare has become a powerhouse in the events space, creating festivals for some of the biggest names in sports and entertainment: Rob Gronkowski's Gronk Beach, Travis Kelce's Kelce Jam, Shaquille O'Neal's Shaq's Fun House and Guy Fieri's Flavortown Tailgate, to name a few."
"But after landing their first big celebrity collaborations, everything changed. "It is a domino effect - each event serves as its own sort of engine to the next one," Richman explains. "The visibility of working with Shaq led to deals with Guy Fieri, who attended a previous event, which then led to Travis Kelce, and so on." The guys treat every festival and event as an advertisement for what they can do."
Medium Rare pivoted from pandemic uncertainty to become a leading live events company by producing high-profile celebrity festivals and treating each event as live advertising. Early celebrity collaborations created a domino effect: visibility from one festival attracted other star partners and opened new opportunities. The company focuses on delivering standout results for clients so events generate word-of-mouth momentum and future deals. Recent projects include Rob Gronkowski's Gronk Beach, Travis Kelce's Kelce Jam, Shaquille O'Neal's Shaq's Fun House, Guy Fieri's Flavortown Tailgate, Dave Portnoy's One Bite Pizza Festival, and John Summit's Experts Only dance music festival.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]