
"Chaos creates opportunity, the two agreed, but that requires founders to create a multitude of plans for their companies. Beyond your original vision, you'll need to make multiple Plan Bs-and every founder should have a Plan Z "lifeboat" up their sleeve, in case the worst-case scenario plays out. Having that flexibility will prove helpful not only for when things go wrong, but when market conditions evolve naturally."
""The phrase I use for entrepreneurship is you throw yourself off a cliff and assemble the airplane on the way down," said Hoffman. "When you have these kinds of chaotic, difficult moments, they are the kinds of moments that actually enable you to be entrepreneurs.""
""You don't just settle on one set of repeatable processes," said Taylor. "The market will change, your level of scale will change, your supply chain will change.""
Entrepreneurship requires embracing chaotic, difficult moments as opportunities for innovation and problem-solving. Founders should prepare multiple contingency plans beyond an initial vision, including Plan Bs and a Plan Z lifeboat for worst-case scenarios. Flexibility in processes is essential because markets, scale, and supply chains will change over time. Choosing co-founders requires finding people who share deep passion for the problem being solved rather than just assigning titles. Building resilience involves taking smarter risks, adapting plans as conditions evolve, and maintaining options that allow rapid response when unexpected challenges arise.
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