"Maybe you'll buy some studio lights; maybe you'll buy a high-tech camera. If you're like me, maybe you get some editors, or start a side channel. As long as you scale it properly, there's a lot of cool stuff you can do."
"I have two main editors and a videographer that I work with on a regular basis; I also have a guy that was working with me on some side projects, and is also a stand-in PA for me,"
"I've got my creative director, as well, and one more guy that lives with me and helps me with any other projects that I need, but he's also a creator."
The creator economy lowers barriers to entry, allowing individuals to start producing content with minimal gear and platform access. As creators grow their audiences and revenue, scaling brings new expenses and opportunities that increase costs. Creators often hire multiple staff members, raising monthly payroll to thousands of dollars for editors, videographers, creative directors, and support staff. Many creators move production out of homes into rented commercial studio space and invest in higher-end equipment and production infrastructure. Operational expansion transforms solo creators into media businesses with under-the-surface fees and recurring overhead beyond basic start-up costs.
Read at Digiday
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