"Building a billion-dollar brand is a full-time and long-term endeavour that requires laser-focused dedication, as reliance on founder visibility might hinder sustainable growth."
"A strong underlying value proposition nurtures a brand's identity beyond the founder's personality, allowing it to resonate with consumers and thrive in a competitive market."
The article explores how founder-led beauty brands can experience rapid initial success but often struggle to maintain growth over time. While a significant percentage of big-selling brands are well-established, only a handful founded in the last two decades have achieved over $1 billion in retail sales. The success of brands like Fenty Beauty and Rare Beauty showcases the potential of celebrity influence, yet emphasizes the necessity of product performance and a strong operational foundation for longevity. Brands must create an identity that transcends the founder's persona, focusing on core values like mental health to engage consumers meaningfully.
Read at The Business of Fashion
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