"Its app is focused on users over 40 who want to meet new people in their area with in-real-life (IRL) group activities such as concerts, yoga, hiking, or dancing. While anyone over 18 can technically join the app, the average age on Meet5 is 57, CEO Lukas Reinhardt told Business Insider. Reinhardt said some of Meet5's customers want to "feel young again," especially those whose children have moved out of the house."
""Finally, they have time for themselves again," Reinhardt said. "They want to do stuff they didn't do for 20, 30 years." The Frankfurt, Germany-based company expanded its app to the US this summer and exclusively told BI that it raised a €8 million (roughly $9 million USD) Series A investment from European venture capital firm Peak to help it do so. Meet5 isn't the only friendship app raising capital and trying to help connect people in group settings."
"Competitors such as apps that match strangers and put them in groups like 222 and Timeleft, or local-events platform Pie, have launched in the past few years, and there are older mainstays in the space like Meetup. Reinhardt believes that Meet5's focus on older users and community will set it apart from the friendship apps already in the US market. Meet5's users attend an average of four events each month, Reinhardt said."
Meet5 is an in-real-life social app focused on helping Gen X and baby boomers make friends through local group activities. The app centers on users over 40 and offers events like concerts, yoga, hiking, and dancing; the average user age is 57. Meet5 expanded from Frankfurt to the US after raising a €8 million Series A from Peak. The startup pivoted from dating to group experiences in 2019 and became profitable by mid-2024. Meet5 emphasizes community and regular activity—users attend about four events per month—and positions its older-user focus as a differentiator amid competitors and event platforms.
Read at Business Insider
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