Walmart launched its 'Grow with US' program to support entrepreneurs with American-made products in navigating retail complexities. The initiative includes four key steps: educational resources, opportunities for visibility through open calls and Walmart Marketplace, expert mentorship, and financing options. By 2024, over 60% of Walmart's suppliers are projected to be small businesses. Entrepreneurs can register with Walmart and participate in the annual Open Call event on October 7-8, 2025, to pitch their products, with additional 'pop-up pitch events' offering feedback and networking.
Walmart's new 'Grow with US' program aims to simplify retail navigation for U.S.-based entrepreneurs, enabling them to bring American-made products to a national audience.
With a robust four-step framework, this initiative offers training, mentorship, resources, and financing options to assist entrepreneurs in their retail journey.
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