Momentous, co-founded by Jeff Byers, prioritizes integrity in its supplement offerings, exemplified by Byers pulling the profitable Fadogia product when its scientific validity was in question. This decision highlights the brand’s commitment to quality over quantity, positioning itself as a trusted choice for athletes and health enthusiasts. Byers aims to navigate the often misleading supplement industry with a focus on authenticity and scientific backing, contrasting with many companies that prioritize trends and revenues. Byers emphasizes the difficulty of doing business ethically in a saturated market.
When we looked at the body of research during our quarterly review, it just didn't meet our standard anymore. We're not in this to chase every trend.
It's easy to start a supplement company, but it's hard to do it right.
#supplement-industry #integrity-in-business #scientific-validity #entrepreneurship #health-and-wellness
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