A recent report reveals that over a quarter of Baby Boomers are uncertain about the worth of fiber internet, while nearly half of Millennials use it and label it a necessity. Consumer demand for high-speed and reliable connectivity is rising, particularly with the adoption of AI and smart homes. Providers can stand out by offering flexible pricing, premium services, and enhanced installation experiences. National fiber providers like AT&T and Verizon are successfully marketing clear pricing and additional benefits, while regional players can improve appeal through similar strategies.
More than a quarter of Baby Boomers are skeptical about the value of fiber internet, while almost half of Millennials consider it essential.
Consumers prioritize speed, reliability, and long-term value in fiber internet. Providers should emphasize these aspects and market fiber as a necessity.
Major national providers focus on stable, transparent pricing, free installation, and multiple tiers to attract customers. Smaller providers can benefit from doing the same.
The report emphasizes the growing consumer demand for high-performance connectivity and suggests fiber internet providers should adapt their marketing strategies accordingly.
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