The tech industry has transformed music consumption and cultural practices, particularly through platforms like Spotify. Personalization in music streaming allows individuals to express unique tastes. The shift from modernity to post-modernity brought limited choices to abundant personalization options. Today, individual listening habits overshadow collective subcultures. This evolution signifies a departure from shared cultural experiences, highlighting increased individuality as a defining feature of contemporary music consumption and consumer culture.
During modernity, individuals had limited consumer choices and accessed culture mainly through local producers. The elites controlled much of the creative world, limiting broader engagement.
With the transformation into cyber-modernity, individuality thrived. The mass culture of the post-modern era shifted towards personal preferences, allowing for more unique expressions of identity.
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