"Meta Platforms Inc. (NASDAQ:META) announced Wednesday that it is turning Threads into a much bigger business as the app matures into a fast-growing conversation hub. At the same time, the company's new AI lab starts producing models meant to power more consumer products and ad tools. Two years after launch, Threads has grown into a distinct community-driven platform with its own voices and niches, and it now reaches more than 400 million monthly active users, the company said in its blog."
"Meta says the scale makes Threads a prime place for real-time conversation-and an easy new channel for brands to extend existing campaigns and join those discussions. Meta said it will begin expanding ads on Threads to users worldwide starting next week, building on the first ad rollout to advertisers last spring. The company said Threads ads run on Meta's AI-powered ads system, which it says should deliver the same kind of personalization people already see across Facebook and Instagram."
"Meta said it has continued to build out the Threads ad experience since launch by expanding how ads appear and adding advertiser protections. The company said it is simplifying account management by letting businesses manage Threads inside Business Settings alongside Facebook, Instagram, and WhatsApp. Meta also said it has broadened Threads ad formats to include 4:5 aspect ratio, carousel ads, and the ability to run Advantage+ catalog and app ads."
Threads has grown into a distinct community-driven platform with unique voices and niches and now reaches more than 400 million monthly active users. Meta will expand ads on Threads worldwide starting next week with a gradual rollout, leveraging its AI-powered ads system to deliver personalization similar to Facebook and Instagram. Advertiser features include 4:5 aspect ratio and carousel ads plus Advantage+ catalog and app ads, and businesses can manage Threads inside Business Settings alongside Facebook, Instagram, and WhatsApp. Threads ad experience now includes expanded ad appearance and advertiser protections. Meta's new AI lab has produced initial high-profile models that show promise to power consumer products and ad tools.
Read at Benzinga
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