"Typically, product launches and corporate events are full of flashy slideshows highlighting two or three interesting items. But the Made on YouTube presentation on Tuesday rolled out more than 30 meaningful updates with a single goal in mind: to help serve creators. Take A/B YouTube title testing, just one of the dozens of AI-powered tools the company will be rolling out by the end of the year."
""If you talk to a creator, they'll say they spend hours obsessing over six or seven words. We can take that guesswork out and save them time," Amjad Hanif, vice president of creator product for YouTube, told TheWrap. "You can really put that energy back into creation." The two-hour presentation was an onslaught of updates for the main version of YouTube, Shorts, live streaming, podcasting and ecommerce."
YouTube released more than thirty updates across its main platform, Shorts, live streaming, podcasting and ecommerce, centered on supporting creators. New AI-powered features, such as A/B title testing, aim to remove guesswork and free creators to focus on producing content. The updates emphasize live streaming growth, increased globalization, and tools that help creators build sustainable businesses on the platform. Announcements arrive amid intense competition and common platform diversification, with creators posting across multiple sites to exploit different formats and revenue opportunities. The rollout seeks to reinforce YouTube as a primary home for creators.
Read at TheWrap
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