"Russell, who starred in the Disney cult classic "Miracle" as Team USA coach Herb Brooks, is a shadowy figure at a lodge bar who helps Greg, a notoriously bad skier, improve his form. The last of the four friends down the hill has to buy everyone beers. And Greg's always the guy buying. "Who needs a credit card when you have a Greg?" one of the friends jokes. "Tired of always buying the Ultras, Gregory?" replies Russell as Western music plays."
"A montage then begins as Journey's "Eye of the Tiger" plays. Russell yells, "AGAIN!" at Greg as the poor skier works to improve his craft, a reference to the Herb Brooks scene in which he makes the USA's "Miracle On Ice" players skate suicides late into the night to make a point. Eventually, Greg is ready to race his friends again."
Michelob Ultra cast TJ Oshie to co-star in a Super Bowl LX commercial titled "The ULTRA Instructor." Kurt Russell appears as a shadowy lodge-bar coach who helps Greg, a poor skier who always buys beers for his friends, improve through a training montage set to Journey's "Eye of the Tiger." Russell yells "AGAIN!" as Greg trains in a nod to Herb Brooks' Miracle On Ice scenes. Greg wins a race after a flip and impresses friends including Oshie and Chloe Kim. At the lodge, the bill is covered mysteriously, and Russell's voice says "You did it, Greg." Oshie promoted the spot on Instagram.
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