Fox and Disney are set to launch their streaming services, Fox One and ESPN, with Fox releasing its service at $20 a month on August 21. Fox CEO Lachlan Murdoch has expressed modest aspirations for subscriber growth and a measured investment, signaling a cautious strategy. Disney's ESPN will follow at $30 a month, with similarly understated promotional efforts. This approach contrasts with the aggressive and glitzy launches seen in the early days of streaming, highlighting a shift in focus and strategy among major media corporations.
Fox is launching Fox One, its $20-a-month service, with modest aspirations for subscriber numbers, indicating a cautious approach to its entry into the streaming market.
Disney's ESPN will debut its streaming service at $30 a month, aiming for modest subscriber growth and a low-key promotional strategy, unlike the glitzy launches seen in the past.
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