Toronto will begin using a new area code, 942, starting this weekend, as the city's population and demand for phone numbers continue to grow. This change comes from the Telecommunications Alliance, emphasizing the gradual introduction of 942 alongside established codes 416, 437, and 647. Business experts express skepticism about the new area code resonating with residents, as the historical significance of existing codes holds more appeal, especially for businesses. Higher value numbers, like those ending in 0000, continue to be sought after, reflecting a preference for the traditional area code identity.
"The shocking part is just the number itself. It doesn't resonate with me. 416 is Toronto... I hear them nowadays and I'm like, where is that?"
"With the 942, we've seen some increased sales recently this week specifically and there's not a day that goes by where we don't sell a 416 number."
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